For Charities


Charity auctions are one of the fastest growing divisions of the auction industry, and with good reason. There may well be no other fundraising option that can come close to offering an organization what a charity auction can. Not only in terms of the amount of donations that can be acquired at the event itself, but in future benefits as well. A well planned banquet style event featuring a live auction is just that. It’s a social event. People look forward to it. They plan to attend far in advance and talk about it long afterwards. In fact once properly established, the auction becomes an annual event with each year paving the way for the next year.

The key to making it all happen falls in two key areas; the planning and the auctioneer. The skills required for an auctioneer to handle a benefit auction are unique to any other kind of auction. He must have a keen understanding of the fundraising concepts as well as be an entertainer and be able to keep the audience involved. With all this going on, he must still be an auctioneer, but not just any auctioneer. In a normal auction where liquidation of large amounts of merchandise is being sold quickly, the auctioneer may say “sold” every 30-45 seconds. In some sales it may happen every 20 seconds. In a benefit auction the amount of time you have has been preplanned and the right amount of merchandise has been procured to accommodate that time. Also a key point to remember is that typically, a benefit auction is conducted before a group of non-auction oriented people. Many are unskilled at bidding and may indeed be a bit bewildered by it all. It is for this reason that though the auctioneer’s chant should still be rhythmic and entertaining, above all else it must be understandable.

Here at Auction Empire we understand charity auctions. We also welcome the opportunity to give something back to our local community whenever possible. If you or someone you know are interested in having us host a charity event for you, please contact us now!

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